YouTube Top Videos of 2009: #3 – JK Wedding Entrance Dance

Marketing Value: Low* (but note the asterisk below) Views: Over 33,000,000 The video generated over 127,000 comments for a comment to view ratio of 76 for every 20,000 views. (High interaction. People were talking about this video.) Did you see it?: [Me: Yes] Did you forward it?: [Me: No.] Reaction: This video inundated Facebook. It [...]

YouTube Top Videos of 2009: #4 New Moon Movie Trailer

Marketing Value: High Views: 31,000,000. The video generated about 70,000 comments for a comment to view ratio of 45 for every 20,000 views. (Medium interaction.) Did you see it?: [Me: No. Although I'm quite certain my wife watched it. Multiple times?] Did you forward it?: [Me: No] Reaction: By all accounts this was a lousy [...]

YouTube Top Videos of 2009: #5 – Evian Roller Babies

Marketing Value: Medium to High Views: almost 14,000,000 The video generated about 7,000 comments for a comment to view ratio of 1 for every 20,000 views. (Low interaction.) Did you see it?: [Me: Yes] Did you forward it?: [Me: Yes] Reaction: Some people thought this video was truly entertaining, although many commented that it was [...]

Q: What is Google Wave? A: Next big thing. Here’s Why This Matters for Business

100,000 invitations are being sent today for the launch of Google Wave, but what is it? Google wave combines the best features of the most popular Web 2.0 tools including wikis, social networking, photo sharing, video sharing, chat and email. Imagine Wikipedia, Twitter, Facebook, YouTube, instant messenger and email all rolled up into one. Business [...]

I Stole Your Bike and Your Company Profit

Step 1: Engineer the perfect bike lock. Step 2: Build a Website and Optimize Search in Google so it is the top hit. Step 3: Realize that someone posted a YouTube Video showing how to open the perfect bike lock with a bic pen and it regularly hits Google just under you. Step 4: Go [...]

Vanilla Ice, Bobby McFerrin and Me.

Remember when Vanilla Ice put out a Greatest Hits album? It was a cassingle with “Ice Ice Baby” on one side and directions to the dollar store on the other. Two years earlier Bobby McFerrin brought the music world to it’s knees with “Don’t Worry Be Happy”. Just try and get that little medley out [...]

The Average Attention Span is six….Did I Tivo Hell’s Kitchen?

Let’s be clear: this post is pure self indulgence. The average American attention span is six seconds. 87% of statistics found in blogs are made up on the spot. It is really hard to get the attention of most consumers today. We are all subjected to near constant stimuli.  But when something REALLY grabs our [...]

Miss Teen USA – Marketing Expert

Start with a coherent message. Then put makeup on your marketing. Marketing Rule #1:  Clarity is paramount. Do not let anything interfere with it. Any departure from clarity will have a negative impact on response. Uhh..Thank you very much Miss South Carolina. “I personally believe that U.S. Americans are unable to do so because, um, [...]

“I’m Not Dead Yet”

Below you will find copy and content from a recently released Royal Mail Campaign by Proximity London. (Royal Mail is to the UK what the USPS is to the US.) Direct Mail is not dead. As a matter of fact, it still holds a very powerful place in today’s marketing mix. Companies are “zigging” with [...]

Here’s Why This Matters: Less Bars In More Places, United Breaks Guitars

Here’s why Video Matters: It appeals to the senses and of course, it captivates and is contagious. This can be good. (see previous post about the “Original Social Networking Site”) Or bad….. (warning: AT &T Video contains “provocative adult language”…) For the same reasons that telephones usurped telegraphs and TV usurped radio…..video posts are simple, [...]