Direct Mail Spending Expected to Drop by 8%. And That’s a GOOD Thing…

Direct mail spending fell by 3% in 2008 and the Winterberry Group predicts even more significant cutbacks in mail volume in 2009. (www.winterberry group.com) The macro trend toward lower cost digital communications and the continued growth of social media has directly cannibalized mail activity. The financial sector and the banking crisis has fueled the first [...]