The Ultimate Endorsement for Social Media?

Take notice late adopters, the benefits far outweigh the risk. The Department of Defense formally OK’s the use of social network sites like Facebook and Twitter. Quoting an article from cnet:  “The Pentagon says it recognizes that social networks, among other Web capabilities, are useful tools for interaction both within the Defense Department and between [...]

Dear Chief Marketing Officer, It’s time for your January Gut Check.

Today is the last business day of the first month of the year. Sometime in the next week, Chief Marketing Officers throughout the Fortune 500 will be called to the CEO carpet to report on your marketing effectiveness for January. Are you ready for these four questions? 1. “Last year you told me you needed [...]

Q: What is Google Wave? A: Next big thing. Here’s Why This Matters for Business

100,000 invitations are being sent today for the launch of Google Wave, but what is it? Google wave combines the best features of the most popular Web 2.0 tools including wikis, social networking, photo sharing, video sharing, chat and email. Imagine Wikipedia, Twitter, Facebook, YouTube, instant messenger and email all rolled up into one. Business [...]

Social Media is for kids…..or is it? New numbers.

Any guess as to the fastest growing age group on Facebook? Women ages 55 and over. (Boomer and Medicare Marketers take notice!) Membership numbers are up over 175% in this age group since September 2008. Men in the same age group are up 137.8%. When your friend shows you their new I-Phone, what’s the first [...]

UPDATE: Still Deciding Between Facebook, Twitter and LinkedIn? Follow the Money….

UPDATE TO JANUARY POST: Advertising Age reports that Twitter has just received an additional $35,000,000 in funding in spite of the fact that they have no formal plan to monetize. Co-Founder Biz Stone (not making that name up) sees the 29 person staff growing significantly and new applications fueling future dollars. As corporate Twitter presence [...]

Five Reasons To Twitter

Jimmy Wales once described Wikipedia as “the sum of all human knowledge” or is it the new snail mail? Twitter is even faster. 1. Twitter is a fast way to great customer service. Comcast, Starbucks, Bank of America, Demi Moore, Delta, Apple, Amazon, GM and Ford now have Twitter based customer conversations. I know, Demi Moore [...]

Barack Obama, Most Effective CMO 2008?

In corporate America, the CMO position is often the road to CEO. In the case of Barack Obama, it was the road to the White House. There is almost no denying our 44th President earned the additional title of 2008′s best Chief Marketing Officer. So, what makes a great Chief Marketing Officer in today’s marketplace? [...]

I miss my 8-track player….

When I arrived at work today someone IM’d me on my PDA about a Linked In post about one of my high school buddies’ blog comparing Facebook and the over commercialization of My Space. I tweeted her from @mycompassdirect reminding her to set up the rss feed so she wouldn’t miss his follow up viral [...]

Facebook vs. LinkedIn vs. Twitter

Ask your niece, your Grandmother or your business banker and there is a clear winner. Facebook. As much as you trust all three of the above resources, data is not influenced by her high school buddies, by shuffleboard club nor her Wall Street buyout financed bonus. Follow the data. And yes, Facebook is still the [...]

Barack Obama, the Ultimate CMO?

http://compassdirect.blogspot.com/2009/01/barack-obama-ultimate-chief-marketing.html