The Fortune 500 companies executing best practices on Twitter all started with one basic premise: Listen. Ambient listening (a phrase taught to me by Aneta Hall) is harder than it sounds, especially when conversations move from online to offline. Keith Ferrazzi is fond of describing a conversation with his colleague Dr. Mark Goulston. According to [...]
Filed under: Here's Why This Matters, Social Media, Twitter for Business | Tagged: CMO, Direct Marketing, Here's Why This Matters, Leadership, Listening | Leave a Comment »
