“I’m Not Dead Yet”

Below you will find copy and content from a recently released Royal Mail Campaign by Proximity London. (Royal Mail is to the UK what the USPS is to the US.) Direct Mail is not dead. As a matter of fact, it still holds a very powerful place in today’s marketing mix. Companies are “zigging” with [...]

Social Media is for kids…..or is it? New numbers.

Any guess as to the fastest growing age group on Facebook? Women ages 55 and over. (Boomer and Medicare Marketers take notice!) Membership numbers are up over 175% in this age group since September 2008. Men in the same age group are up 137.8%. When your friend shows you their new I-Phone, what’s the first [...]

I miss my 8-track player….

When I arrived at work today someone IM’d me on my PDA about a Linked In post about one of my high school buddies’ blog comparing Facebook and the over commercialization of My Space. I tweeted her from @mycompassdirect reminding her to set up the rss feed so she wouldn’t miss his follow up viral [...]

Facebook vs. LinkedIn vs. Twitter

Ask your niece, your Grandmother or your business banker and there is a clear winner. Facebook. As much as you trust all three of the above resources, data is not influenced by her high school buddies, by shuffleboard club nor her Wall Street buyout financed bonus. Follow the data. And yes, Facebook is still the [...]