The Ultimate Endorsement for Social Media?

Take notice late adopters, the benefits far outweigh the risk. The Department of Defense formally OK’s the use of social network sites like Facebook and Twitter. Quoting an article from cnet:  “The Pentagon says it recognizes that social networks, among other Web capabilities, are useful tools for interaction both within the Defense Department and between [...]

Dear Chief Marketing Officer, It’s time for your January Gut Check.

Today is the last business day of the first month of the year. Sometime in the next week, Chief Marketing Officers throughout the Fortune 500 will be called to the CEO carpet to report on your marketing effectiveness for January. Are you ready for these four questions? 1. “Last year you told me you needed [...]

“It’s Hard To Believe People Lived This Way”

Forward this to your Twitter and Facebook skeptic, but you might want to do so on a floppy disk. Innovation and introspection. Here’s why this matters: Today’s best leaders realize that they must prepare for today,  but with an eye on tomorrow.

Email is the Lava Lamp. Google Wave is the Flying Delorean.

Email was invented over 40 years ago. What would email be like if it was invented today? When you think about it, really think about it, it doesn’t look a day over 50 or 60. Think about how flat email is in comparison to other tools: 1) “Reply All” purgatory. A mass email goes out [...]

Social Media is for kids…..or is it? New numbers.

Any guess as to the fastest growing age group on Facebook? Women ages 55 and over. (Boomer and Medicare Marketers take notice!) Membership numbers are up over 175% in this age group since September 2008. Men in the same age group are up 137.8%. When your friend shows you their new I-Phone, what’s the first [...]

I miss my 8-track player….

When I arrived at work today someone IM’d me on my PDA about a Linked In post about one of my high school buddies’ blog comparing Facebook and the over commercialization of My Space. I tweeted her from @mycompassdirect reminding her to set up the rss feed so she wouldn’t miss his follow up viral [...]

Facebook vs. LinkedIn vs. Twitter

Ask your niece, your Grandmother or your business banker and there is a clear winner. Facebook. As much as you trust all three of the above resources, data is not influenced by her high school buddies, by shuffleboard club nor her Wall Street buyout financed bonus. Follow the data. And yes, Facebook is still the [...]

Barack Obama, the Ultimate CMO?

http://compassdirect.blogspot.com/2009/01/barack-obama-ultimate-chief-marketing.html