"Sometimes in the winds of change, we find our true direction."
Author: Jeff Yaniga
Occupation: Business Development - Pitney Bowes Management Services
President - Florida Direct Marketing Association
Turn Ons: Great status updates, all Reese's related products, companies that converse with their customers.
Turn Offs: Being mathematically eliminated, middle seats, companies that break guitars
James Hipkin put together a deck on Direct Marketing 101. (see below) The “Ten Steps to Direct Marketing Success” gave pause for thought. What’s missing from this list in modern direct marketing? (Please leave a reply below.) 1. Develop a master financial plan 2. Select suitable products/services 3. Make your offer irresistible 4. Use lists [...]
Filed under: Marketing | Tagged: Direct Mail, Direct Marketing | Leave a Comment »
Start with a coherent message. Then put makeup on your marketing. Marketing Rule #1: Clarity is paramount. Do not let anything interfere with it. Any departure from clarity will have a negative impact on response. Uhh..Thank you very much Miss South Carolina. “I personally believe that U.S. Americans are unable to do so because, um, [...]
Filed under: Marketing | Tagged: Differentiation, Direct Mail, Direct Marketing, Here's Why This Matters, Miss Teen USA, Video Marketing | 1 Comment »
Direct mail spending fell by 3% in 2008 and the Winterberry Group predicts even more significant cutbacks in mail volume in 2009. (www.winterberry group.com) The macro trend toward lower cost digital communications and the continued growth of social media has directly cannibalized mail activity. The financial sector and the banking crisis has fueled the first [...]
Filed under: Uncategorized | Tagged: Direct Mail, Direct Marketing, USPS | Leave a Comment »
