Q: What is Google Wave? A: Next big thing. Here’s Why This Matters for Business

100,000 invitations are being sent today for the launch of Google Wave, but what is it? Google wave combines the best features of the most popular Web 2.0 tools including wikis, social networking, photo sharing, video sharing, chat and email. Imagine Wikipedia, Twitter, Facebook, YouTube, instant messenger and email all rolled up into one. Business [...]

Vanilla Ice, Bobby McFerrin and Me.

Remember when Vanilla Ice put out a Greatest Hits album? It was a cassingle with “Ice Ice Baby” on one side and directions to the dollar store on the other. Two years earlier Bobby McFerrin brought the music world to it’s knees with “Don’t Worry Be Happy”. Just try and get that little medley out [...]

The Average Attention Span is six….Did I Tivo Hell’s Kitchen?

Let’s be clear: this post is pure self indulgence. The average American attention span is six seconds. 87% of statistics found in blogs are made up on the spot. It is really hard to get the attention of most consumers today. We are all subjected to near constant stimuli.  But when something REALLY grabs our [...]

Miss Teen USA – Marketing Expert

Start with a coherent message. Then put makeup on your marketing. Marketing Rule #1:  Clarity is paramount. Do not let anything interfere with it. Any departure from clarity will have a negative impact on response. Uhh..Thank you very much Miss South Carolina. “I personally believe that U.S. Americans are unable to do so because, um, [...]

Here’s Why This Matters – Part 2: Differentiation – It’s not all black and white.

Business is not black and white. It’s the shades of grey and splashes of neon green that make us, and our businesses interesting. Differentiation works: – There are many mp3 players out there. The iPod has a splash of neon green in a grey market. It is simple, sleek and different. The last official count [...]