What is a Facebook Fan Worth? Commentary

According to Adweek study, the average value of a Facebook fan is equivalent to approximately $3.60 worth of equivalent media. New media has provided marketers unprecedented insight into their customers and prospective customers. Here’s Why All This Matters: Social Media is sexy. It is attention grabbing. It captivates Chief Marketing Officers. (Aren’t you helping to [...]

Top 10 Trends To Watch in 2010

An interesting read from David Stutts that really speaks for itself. It’s probably time for many of us to dip our toes into “Augmented Reality”, although living in South Florida it’s hard to look around and suspect the trend is not new. What do you think of the Top 10 trends? [Personally, I think the [...]

Great Moments are Born From Great Opportunities

On the 30 year anniversary of  “Miracle on Ice” what could be more apropos. With the advent of social media, economic recovery on our doorsteps this is your time.

I Have A Dream

12 Days of Browns Christmas

You can take the kid out of Cleveland, but you can’t take Cleveland out of the kid. As a 10 year old, this song looped on the record player for most of 1980 and 81.  (For the GenY or younger, The record player, phonograph or gramophone was the most common device for playing recorded sound [...]

YouTube Top Videos of 2009: # 1 Susan Boyle

Marketing Value: High (this video alone created a “star” and put a show on the map.) Views: Over 82,000,000. To put this in perspective, the Super Bowl was watched by just over 90MM viewers…This video generated over 369,000 comments for a comment to view ratio of 90 for every 20,000 views. By far, this video [...]

YouTube Top Videos of 2009: # 2 David After Dentist

Marketing Value: Low* (although the family has found a way to commercialize it.) Views: Over 40,000,000. Unbelievable.  The video generated over 137,000 comments for a comment to view ratio of 70 for every 20,000 views. (High interaction. Again, this video generated a lot discussion.) Did you see it?: [Me: No, did not see this one [...]

Top 100 Tools for Learning 2009

[Back from a two week "writer's block" break refreshed and renewed] 2009 may be remembered as a year of recession, but it also has been a bit of a renaissance. Many have found themselves “intellectually curious” again and learning is at an all time high. 2010 is the year to be “Brilliant on the Basics”. [...]

A Holiday Tradition…(best full screen with sound)

Thanksgiving – What does it mean to you?

First off, thank you for taking time out of your busy day to check out this blog. We’ve covered a lot of ground. Early in the year we discussed Twitter and it’s rocket launch onto the business scene. We continued by exploring video and it’s impact on marketing. Many posts simply served as reminders that [...]