The Ultimate Endorsement for Social Media?

Take notice late adopters, the benefits far outweigh the risk. The Department of Defense formally OK’s the use of social network sites like Facebook and Twitter. Quoting an article from cnet:  “The Pentagon says it recognizes that social networks, among other Web capabilities, are useful tools for interaction both within the Defense Department and between [...]

What kind of listener are you? Four types explained.

The Fortune 500 companies executing best practices on Twitter all started with one basic premise: Listen. Ambient listening (a phrase taught to me by Aneta Hall) is harder than it sounds, especially when conversations move from online to offline. Keith Ferrazzi is fond of describing a conversation with his colleague Dr. Mark Goulston. According to [...]

Dear Chief Marketing Officer, It’s time for your January Gut Check.

Today is the last business day of the first month of the year. Sometime in the next week, Chief Marketing Officers throughout the Fortune 500 will be called to the CEO carpet to report on your marketing effectiveness for January. Are you ready for these four questions? 1. “Last year you told me you needed [...]

“It’s Hard To Believe People Lived This Way”

Forward this to your Twitter and Facebook skeptic, but you might want to do so on a floppy disk. Innovation and introspection. Here’s why this matters: Today’s best leaders realize that they must prepare for today,  but with an eye on tomorrow.

Q: What is Google Wave? A: Next big thing. Here’s Why This Matters for Business

100,000 invitations are being sent today for the launch of Google Wave, but what is it? Google wave combines the best features of the most popular Web 2.0 tools including wikis, social networking, photo sharing, video sharing, chat and email. Imagine Wikipedia, Twitter, Facebook, YouTube, instant messenger and email all rolled up into one. Business [...]

I Stole Your Bike and Your Company Profit

Step 1: Engineer the perfect bike lock. Step 2: Build a Website and Optimize Search in Google so it is the top hit. Step 3: Realize that someone posted a YouTube Video showing how to open the perfect bike lock with a bic pen and it regularly hits Google just under you. Step 4: Go [...]

Vanilla Ice, Bobby McFerrin and Me.

Remember when Vanilla Ice put out a Greatest Hits album? It was a cassingle with “Ice Ice Baby” on one side and directions to the dollar store on the other. Two years earlier Bobby McFerrin brought the music world to it’s knees with “Don’t Worry Be Happy”. Just try and get that little medley out [...]

1000th Tweet – Greatest Hits

Apologies in advance. There are certainly people left off. For my 1000th tweet via my work twitter account, it seemed fitting to recognize the real people conducting business and building lasting connections via Social Media and by being themselves. This is a living list that will continue to grow. If you are new to Twitter, [...]

Here’s Why This Matters: Less Bars In More Places, United Breaks Guitars

Here’s why Video Matters: It appeals to the senses and of course, it captivates and is contagious. This can be good. (see previous post about the “Original Social Networking Site”) Or bad….. (warning: AT &T Video contains “provocative adult language”…) For the same reasons that telephones usurped telegraphs and TV usurped radio…..video posts are simple, [...]

Roasting Marshmallows By The Social Media Campfire

I love this. The message is loud and clear. Go Camping with your Twitter Followers. Seriously, true social media leaders are connecting online and carrying relationships over to the “Original Social Media Sites”.  Meet up with your Twitter, FaceBook and LinkedIn contacts face to face. Life is too short to trade tweets. Pick up the [...]