The Ultimate Endorsement for Social Media?

Take notice late adopters, the benefits far outweigh the risk. The Department of Defense formally OK’s the use of social network sites like Facebook and Twitter. Quoting an article from cnet:  “The Pentagon says it recognizes that social networks, among other Web capabilities, are useful tools for interaction both within the Defense Department and between [...]

Dear Chief Marketing Officer, It’s time for your January Gut Check.

Today is the last business day of the first month of the year. Sometime in the next week, Chief Marketing Officers throughout the Fortune 500 will be called to the CEO carpet to report on your marketing effectiveness for January. Are you ready for these four questions? 1. “Last year you told me you needed [...]

Get Caught Doing Good.

Pepsi announced in late 2009 that it would sit out the Super Bowl. Instead, they focus on a new cause-oriented marketing campaign early next year. This campaign is a long term term, multi-millon-dollar grant program for charitable causes selected by consumers. According to Steve Drake, Cause Marketing happens when a not-for-profit and a for-profit partner [...]

Itay Talgam: Lead like the great conductors

Ok, this is a long video. Much longer than typically posted here. It’s highly entertaining and engaging. (especially if you enjoy classical music) It includes two of the ten commandments for conductors: 1) If you sweat by the end of the concert it means that you must have done something wrong. 2) Never look at [...]

“It’s Hard To Believe People Lived This Way”

Forward this to your Twitter and Facebook skeptic, but you might want to do so on a floppy disk. Innovation and introspection. Here’s why this matters: Today’s best leaders realize that they must prepare for today,  but with an eye on tomorrow.

Q: What is Google Wave? A: Next big thing. Here’s Why This Matters for Business

100,000 invitations are being sent today for the launch of Google Wave, but what is it? Google wave combines the best features of the most popular Web 2.0 tools including wikis, social networking, photo sharing, video sharing, chat and email. Imagine Wikipedia, Twitter, Facebook, YouTube, instant messenger and email all rolled up into one. Business [...]