According to Adweek study, the average value of a Facebook fan is equivalent to approximately $3.60 worth of equivalent media. New media has provided marketers unprecedented insight into their customers and prospective customers.
Here’s Why All This Matters:
Social Media is sexy.
It is attention grabbing. It captivates Chief Marketing Officers. (Aren’t you helping to prove the point by reading this?) There are few better conversation starters than social media.
Success in Social Media requires many of the same disciplines that make more traditional CCM solutions successful. (measurability, crisp call to action, crisp execution) Are you a thought leader when it comes to traditional customer communications.
Social Media and mail (“e” and direct) are a marriage made in heaven.
Both offer unprecendented targeting and personalized messaging opportunities. Are you a thought leader when it comes to targeting and personalized messaging.
Social Media is mobile.
The cell phone is the most intimate form of media on earth today. Most people spend more time with their cell phone than they do with their spouse, their kids, their job, their car radio, their newspaper, the billboard on the highway, the computer or their television. Studies indicate that the average cell phone user has it at their side 15 hours per day.
Social Media is only partially up the “Innovation Curve”
Because it’s mobile, it offers unprecedented location based Marketing opportunity. This is our future. The time is now to be an innovator. Are you a thought leader in location based decision making. The time is now.
The Competition Can’t Do It (Yet)
There is an unprecedented opportunity to innovate. The time is now.
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